List of Trends, Ideas, Predictions for 2012

Experiences

We are in 2012. New year brings in a whole new set of  Trends, Ideas and Predictions from the global community. Here is a quick snapshot of all posts we have come across. We will keep updating this list and at the same time look forward to your views and comments. read more…

Digital - Does it Compliment or Supplement your media offering?

Digital

Lets hear the good news for 2012. Digital is here to stay. And increasingly its getting grained into every possible form of media. From print to electronic, digital is taking over. Social TV is expected to be the thing to watch out for in 2012.

The ingraining of digital is also opening numerous new opportunities for media service providers to add a new revenue stream to their existing business model. Advertising agencies are taking forward digital branding into the social media world. Traditional digital agencies are moving beyond digital development & campaign management to delivering social media campaigns , albeit not with the same success rate as traditional media campaigns. PR agencies are staking their claim on social media by dishing constant reminders that they are the true owners of client conversations. read more…

Dastkar Nature Bazaar – Is it time to do more

Sustainability

The Dastkar Nature Bazaar comes and goes each year.

Before: There are frantic phone calls from participants ‘Hey we are going to be there please come!’

During : ‘Hey I am going to the Bazaar are you coming’

After : ‘Oh Nature was so slow this year nothing new..’

(Its  so easy to pull a good thing down ……)

The Dastkar Nature Bazaar is the only platform where one can network in every sense of networking. Now that the Bazaar has been so well established each year we know that everyone will be coming to Delhi during that time. It’s a great place to just simply meet with everyone. Artisans, designers, craft groups all contribute to it.

This wonderful Indian bazaar recreated. read more…

Building Public Participation in Law Making

Experiences


Why CEO's are Absent from Social Media

Digital
In the recent times, there is an increasing buzz about the CEO & his / her social media presence. The buzz is about how the CEO & his office are missing the trick by their absence on social media platforms. These recent 2 articles here & here highlight the lack of CEO presence online & how at times the CEO’s office is doing catching up in case of an online crisis.
This post is based on my own experiences & some insights & understanding on the issue.
Why CEO’s or the organizations are not jumping into building his / her social media presence.

Reason 1 : The CEO is Media Shy
Ask yourself this question. How many CEO’s you know of out of Fortune 100 companies? You know the answer. Not many. The CEO is not a public person & would let the others in the company do the talking. But ironically in this case, neither the CEO, nor the other person developes a social media presence for themselves, thus exposing the organization & themselves to the risk of social media crisis.
Reason 2 : The corporate communication doesn’t think of CEO PR
It may sound absurd but ask a corporate communication manager on his companies CEO’s PR strategy & you will get a sense of it. The biggest of the biggest organization will admit that the CEO PR strategy is not a priority till the time the CEO himself pushes for it. CEO social media presence thus falls into the same trap. Lack of focus on building the CEO presence.
Reason 3 : CEO doesn’t think Social Media is serious business
For the CEO, social media is another buzz word. He may focus on the tradional form of media, but neither him nor the organization thinks that it is prudent to invest in social media. Building the CEO’s social media presence for them is not even on the radar.
The other aspects like content generation, dedicated team for CEO office take a back seat in light of above reasons. It is important that organizations realize that they need an active & an engaging face that compliments the dynamics of today social media environment & the communication objectives.

Facebook connects you to your past. Twitter to your future. What bout google+?

Digital

“Facebook connects you to your past. Twitter to your future”. This is a quote I had read some time back during a routine search that I was doing on the topic. Today you can find this quote here .

With google+, I’m revisiting this question in form of an online poll. Look forward to your thoughts & replies read more…