Branded Chemists in India
Written on April 6th, 2009 by syamantSome observations on Branded Chemists in India , from the customer’s perspective :
1. None of the branded pharmacy chains have got their act together. They have gone about adding SKU’s but in the process have lost their ability to provide the core service.
2. It takes far too long in such stores for them to fill out prescriptions.
3. Products are not available and thus requesting them to order it is a cumbersome process
4. Loyalty cards have been introduced but processes and experiences that would encourage loyalty are not there.
5. Staff more often than not keeps changing and thus the skill level or knowledge is generally low. Empowerment of staff is another issue.
6. One reason, one might consider going, is the promise of genuine medicine sourced centrally. It is however a concern that stores at local level procure medicines from other local non branded stores. So how does the customer feel they are getting what they paid for.
7 Branded chains also seem to be exploring some sort of private label approach for some products , which somehow worries me even if the product hypothetically is an ear bud. Is there a conflict of interest ?
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