Are we listening to Digital Consumers?
By now you must have heard of the BCG report “The Internet’s New Billion’ and that just as Brazil, Russia, India, China, and Indonesia are the new engines of global growth, they are also the sources of the most dynamic changes in digital consumption in the world—a phenomenon that will grow only more pronounced over the next five years. Already, more than 610 million residents of these countries—which we call the BRICI markets—use the Internet regularly. That number will jump to 1.2 billion by 2015.
So what, many may ask, ‘how does my life change because of this?’ …more