Over the course of the last few weeks, there have been many posts predicting the trends for 2011. Here is a quick snapshot of some of the posts that I have come across. I will also keep updating this post over the course of the next few days. I look forward to more posts and your views. …more
The other day I was reading this post on mycustomer.com on ROI & resource problem & how its undermining the social media efforts. (http://bit.ly/gQ90U0)
I also face constant questions on ROI from my clients. And equally challenging questions on resources and content to sustain a meaningful social media presence.
So let us try and look at social media environment & the ROI discussion objectively. …more