If you really think about it…

Written on August 12th, 2009 by syamant

If you really think about it.. there is no real path breaking phone that someone can buy today, so when one buys a new product one buys to continue with our existing way of working or our comfort with a brand.

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Related

  • FaceBorg. You will be Resisted.

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Comments

  • on July 18th, 2010
    Thanks Fabian for the comment.You are right, there is a need to put in sustainability related checks and measures into ...more
  • on July 18th, 2010
    Hi Namrata. Thanks for this very interesting insight. I agree with you on the importance of marketing for sustainability. I also think that the marketing function has a very important role to play ...more
  • on July 15th, 2010
    (There was a similar conversation going on about gender with regards to CSR somewhere else quite recently, so I apologize if I'm cross-posting.)As a man working in CSR, I get the ...more
  • on July 14th, 2010
    The stereotypes are just that: statistically significant behavioural patterns that are broadly applicable to populations. That is why they rile people. But the people who are leading CSR efforts in ...more
  • on June 9th, 2010
    Great thoughts on mentoring Syamant - I wrote a post titled "8 Lessons I Learned on Being ...more

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