Sustainability Sits Best under Marketing in Many Cases
A company’s sustainability strategy is best delivered through the marketing department, according to Unilever’s new chief marketing and communications officer Keith Weed .
Many people that I know, simply disagree with this perspective.
- Marketing according to many has been the cause of of fueling unsustainable consumption patterns and the use and throw culture.
- Another very valid argument against marketing is that, unethical companies can simply get away by savvy marketing instead of making genuine changes towards sustainability.
It is no accident that the 20th century saw marketing departments as the primary communication interface with the consumer. The proliferation of media around us highlights the role of the communication industry that has largely been responsible for consumerism and its many benefits as well as ill effects. …more