A comment on Future Gazing 2010
Written on October 6th, 2009 by syamantIt was interesting to read Future trends 2010 for UK but the talking points in India are likely to be substantially different, from this list, in 2010. A list that is likely to be collated soon.
In our context, some points that seemed interesting to deliberate on are listed here.
1. Food and Eating out – The writer talks about a trend towards genetically modified food, eating at home being considered by more people. The affluent Indian customer though is increasingly exploring more options for entertainment and eating out. Meanwhile the debate on genetically modified foods here rages on. Most people , likely are not sure about the pros and cons. The food challenge that must be addressed is about food purity and to a much larger sense food security to a large part of our country.
2. Music consumption moving from download to streaming – Streaming music may be something that is being talked about there but there is much more potential in a digital delivery model that allows a user to play music irrespective of internet connectivity. In our case, broadband speeds and pricing are not exactly conducive to streaming music for the near term. Today there was an article that talks about music delivery in India on pen drives and sd cards . While interesting, it seems another wasted opportunity by the music industry while at the same time increasing digital waste that have still no clear recycle processes. The music shopping experience needs to improve dramatically and consider innovative options to deliver legal music to the customer. It is interesting that digital delivery of music has only recently launched in India with Nokia Music’s offer on selected phones. I will write a more detailed view on music delivery in another post.
What , in your view, are some of the topics and trends that India will be talking about in 2010.
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=67e12515-3fad-4355-a677-eb4670c9f846)
