Managing Brands and Brand Culture in Social Media
Written on January 29th, 2010 by syamantAre You There in My Story ?
Written on January 28th, 2010 by syamantThis is a quick look at Digital Identity and Connections. Would like your views on this..
Thought Provoking Posts on Enterprise 2.0 and Social Media
Written on February 7th, 2009 by syamantOver the course of many conversations with learned and experienced people on Twitter , here is a list of though provoking posts that one can refer to :
Enterprise 2.0
- Evolution, Enterprise 2.0 and Integrating Conversations with Processes – Steve Mann
- The Emerging Case for Open Business Methods – Dion Hinchcliffe
- Top 5 Challenges Facing Enterprise 2.0 in 2009 – David Booth
- Ross Mayfield on The Impact Of The Econolypse – Stowe Boyd
- Focus on getting things done with Project Management 2.0 – Andrew Filev
- Enterprise Software Innovator’s Dilemma – Agile Executive
- Microblogging as a Facilitator for Tacit Knowledge – marksdk
Social Media
- Social networks that matter: Twitter under the microscope – HP Labs
- The 5 Stages of Twitter Acceptance – Rohit Bhargava
- Company Blogs Lead Social Media Options – Mark Walsh
- Can Social Marketing Save the Auto Industry? – Aaron Strout
- What does Facebook Connect mean for the Agencies – Jesse Pickard
- How to Integrate Social Media into Product Marketing – Hutch Carpenter
- What Drives B2B Community Participation – G Oliver Young
- Seth Godin on How Often to Post to Your Blog – B.L. Ochman
- 5 Ways to Integrate Social Media with Public Relations – Anne Carr
- 8 Tips for Selling Social Marketing to CFOs – Sam Decker
- Corporate Authenticity and The Role of Social Media – Jeff Shuey
Social Media – The Corporate Challenge
Written on November 10th, 2008 by syamantThis image says it all. You can find this and more of David Armano’s writings on Logic+Emotion .
Social Advertising – Deeply suspicious for now
Written on November 27th, 2007 by syamantMy thoughts on Why the Future of Online Advertising Is About Identity by Rohit Bhargava :Social advertising would need to address concerns on privacy. There is still no transparency index to suggest that privacy concerns of customers have been addressed. If anything each new medium just seems to add more questions for a customer.The issue of Social Advertising as a business opportunity may be relevant but the question that should be answered is should a customer reveal their social fabric to a stranger company that has clearly not answered questions on privacy.There is a division of opinion whiz experts on the Facebook media opportunity . A sample reference is the post by Charlene Li on “Close encounter with the Facebook Beacon” . She raises enough disconcerting questions on Facebook and partners. Are we somehow failing our customers by failing to provide the information they need.Also think of the whole question of CRM and its failure. What is the point of all the data when the value proposition could not be pinpointed for that narrow an audience ?If social advertising is to work , lessons from the CRM days need to be learnt , plus the privacy aspect and finally the discussion has to keep the customer at the center of the solution.In my view there is a lot of ground to cover before i would feel optimistic on social advertising. More posts on this topic to follow ….
Recent
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Sustainability Sits Best under Marketing in Many Cases
A company’s sustainability strategy is best delivered through the marketing department, according to Unilever’s new chief marketing and communications officer ...more -
The Gender Equation in CSR
I just read this post on Gender Bias in CSR . After reading the ...more -
Integrated Reporting – Opportunities and Challenges for CEO’s / CFO’s of Indian Companies
In business school we were taught ʻHow to read a balance sheetʼ. Many hours were spent coming to terms with ...more -
On Mentors..
In a world where everyone is seeking smart people , experts and lists, the real lessons that one learns are ...more -
FaceBorg. You will be Resisted.
In the world that the leader of Faceborg lives in, he thinks of Faceborg as a country on the planet. His ambitions include making Faceborg the center of this planet or maybe replace the name of all people, countries and even the planet. Welcome he says because resistance is futile. It is interesting that Faceborg thinks of itself as a country. The country is not a democracy and infact they do not hold free and fair elections to anything. They just decide and rule and then change their mind and make new rules. To rule. In this assimilated world there is only one option you have only one place to turn to. Faceborg and the option to Like. Faceborg thinks of inhabitants as objects. Objects to be manipulated and mashed and shared with other participants such as the builders who make newer applications that manipulate them. They have forgotten that these are not objects but real people who need to be treated with respect. In reality, Faceborg is just a company with some customers. A company that has mistakenly thought of its customers as objects. It thinks that its real customers are developers, advertisers etc. The mistake it is repeatedly making is that it is ignoring the people who have made this company. The Faceborg of the past and the company of today are two different things. The people who signed up for it made the mistake of not understanding the ambitions of this company or were perhaps the company has diverged from its original path. If there is one thing that the history of this planet tells us, mistakes are often corrected, belatedly sometimes . If Faceborg had their way, they would assimilate but there are enough people who feel that assimilation is futile. We are people who will find a better alternatives away from the greed and ambition of Faceborg. If you are concerned about your Faceborg account think about this and join the resistance. If you want to leave this Faceborg, why is there just a deactivation and why not a complete deletion. Why are they profiting from your individuality even after you have stopped the service? If there is a problem, do you know of any easy way of contacting anyone in Faceborg. There have been many problems people have faced. Have they got a satisfactory response? What is the safety and support net Why is it not possible to see who of these unknown third parties access your information and to what end they use it? Should a company have access to so much data just because they can. What are the checks and measures that various countries are going to build so that their citizens are safe from the predatory practices of Faceborg? Assimilation is Futile. What are your thoughts on Facebook? more
Comments
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on July 18th, 2010 Thanks Fabian for the comment.You are right, there is a need to put in sustainability related checks and measures into ...more -
on July 18th, 2010 Hi Namrata. Thanks for this very interesting insight. I agree with you on the importance of marketing for sustainability. I also think that the marketing function has a very important role to play ...more
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on July 15th, 2010 (There was a similar conversation going on about gender with regards to CSR somewhere else quite recently, so I apologize if I'm cross-posting.)As a man working in CSR, I get the ...more
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on July 14th, 2010 The stereotypes are just that: statistically significant behavioural patterns that are broadly applicable to populations. That is why they rile people. But the people who are leading CSR efforts in ...more
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on June 9th, 2010 Great thoughts on mentoring Syamant - I wrote a post titled "8 Lessons I Learned on Being ...more
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